The awards are open to Advertisers, Publishers, Media Owners, Agencies, Networks, Start-ups, Technology Providers or Individuals who operate in the Marketing sector.

Entries may be made directly by the company or via an authorised agent such as their network, agency or PR agency.

Entries may be submitted for multiple categories subject to an additional entry fee. Each submission however, must be tailored to fit the category and use the correct entry template supplied.


Entries will be judged on the following criteria:

  • Idea
  • Overall Creativity
  • Strategy & Execution
  • Results Related to KPIs

Entries should relate to business performed between 1st February 2019 and 30th April 2020.

Two Rounds of Judging Process


The process partner will evaluate all the entries in Round-1.


The final Round-2 will be a online Jury meet where the entries will be decided about metals in the respective categories.


Jury Chair, Santosh Desai

MD & CEO, Futurebrands India

Ambi Parameswaran

Founder, Brand-Building.com

Meenakshi Madhvani

Founder, Spatial Access Solutions

Ashok Ramachandran

CEO & President , Schindler India

Rajesh Sethi

Managing Director, NBA India

Devendra Chawla

MD and CEO, Spencer's Retail

Raj Nayak

Founder & Managing Director, House Of Cheer Networks Pvt Ltd

Vadiraj Kulkarni

Chief Operating Officer, ITC Limited

Neelima Burra

Co-Founder & Director, Ganymede Business Ventures


BrandWagon Ace Awards 2020, organised by financialexpress.com, aims to celebrate India's best work done in B2B and digital media space, innovation, talent, and recognise the country's growing influence on the global digital industry.The awards are segmented in three main categories and entries can be submitted by organisations or their representatives, as long as due approval for submitting the entry has been received from all the parties concerned. We count entries for each campaign/individual as one entry and you can register multiple entries together.

        Here’s how you can submit your entry:

  • To begin, please register yourself and fill in the required details.
  • Once registered, you can start adding entries by selecting the categories.
  • Each entry requires to fill some mandatory fields, but we encourage you to fill up all the available fields to help the jury with better judgement.
  • The entries are saved and can be edited later, so it gives you flexibility to work and edit multiple entries.
  • Once you have added all your entries, you need to make the required payment.
  • Once the payment is made, you CANNOT edit the entries so please make sure you have provided all the information correctly.
  • The entry will be considered as submitted only after the required payment has been made.
  • Do share creative material to support your entries. If it's a video, shouldn't be more than 90secs, and if it's a ppt/pdf then the limit is 2mb, 6-7 slides/pages
  • For YouTube videos, copy paste the YouTube link and for ppt/pdf files, please create a Google drive (in sharing mode) and copy paste link in the Main Creative Url Field.


Q.Who can enter?
The competition is open to anyone working in advertising agency, digital agency, social media agency, media agency, creative agency, content marketing agency, OTT companies, broadcasters, or any other field related to branding, advertising & marketing.

Q. Is a firm represented by a jury member allowed to enter the competition?
Yes, however the jury members aren’t allowed to judge the work of their own company.

Q. What are the important dates?
Last Date for Entry Submission: 30th, July, 2020
Jury Meet: August, 2020
Shortlist Announcement: August, 2020
Awards Night:  22- 24th September, 2020

Q.What are the eligibility requirements?
The competition is open to campaigns created, published and promoted between 1st February 2019 and 30th April 2020.

Q.How many campaigns/ entries under different categories can I submit?
You can submit as many campaigns/ entries as you like, and there is no restriction on the number of categories you can enter.

Q.Is there a fee for submitting entries?
Yes, the fee is Rs 10,000 per entry for TV/Film, Digital, Print, OOH, Radio, Travel and Retail Awards categories and Rs 12,000 per entry will be charged for the Special Awards category.

Q.Is there any discount?
Yes, there is a flat 20% discount for early bird entries, submitted till April, 2020.
There are also the following Regular Discounts:
5-10 Entries: 10% Discount
11-20 entries: 15% discount
20+ entries: 20% discount

Q.Is there a fee for attending BrandWagon Conclave & The Ace Awards 2020?
Yes, the combined delegate fee for attending BrandWagon Conclave 2020 and Ace Awards 2020 is Rs 7,000 per person plus taxes. However, there is a complimentary pass for every five entries submitted under the Campaign, Medium and Sector specific categories of The BrandWagon Ace Awards 2020.

The complimentary pass will entitle the bearer to attend both the Summit & the awards. However, the person attending the Summit & the awards through the complimentary pass must be from the same company which submitted the entries.

Q.In what format should I submit my entry?
An entry must contain a summary of the campaign. The summary should not exceed 500 words. Other than the summary, one needs to fill the mandatory fields of Objective, Creativity & Innovation, Strategy & Execution, RoI & Results.

The sample of the work may vary from category to category, therefore it can include either printed materials such as white papers or company publications; links to online content such as web pages, websites, videos, AVs, sample Ads, infographics or mobile applications.



1.In case of payment through cheque/demand draft(DD) –

Before filling the award nomination form you need to have the scanned copy of Cheque or DD, which needs to be uploaded for successful submission of the award nomination form. The Cheque or DD needs to be made in the favor of "IE Online Media Services Pvt Ltd" payable at New Delhi.

The hard copy of cheque/DD should be sent to the below mentioned address -
Indian Express Online, The Express Building, B1/B, Amaltash Marg, Sector 10, Noida, Uttar Pradesh 201301
Contact:  Ankit Yadav | +91-9953882197 | ankit.yadav@financialexpress.com

2. For Foreign Payment :

Beneficiary Name  - IE Online Media Services Pvt Ltd
Beneficiary Address  - The Express Building, B1/B, Amaltash Marg, Sector 10, Noida, Uttar Pradesh 201301
Beneficiary Bank A/C No - 50200016149200
Beneficiary Bank Name - HDFC Bank Ltd
Beneficiary Bank Address- C-5/32 SDA, New Delhi 110016
RTGS / NEFT IFSC Code - HDFC0000032

3. Before filling the award nomination form you need to have the scanned copy of below listed documents.

For Private Orgainsations working with Government Departments -
Authorisation Certificate should be signed by the Government Department with which the organisation is working for the nominated project.

4. Award Nomination Fee - The fee is Rs 10,000 per entry for TV/Film, Digital, Print, OOH, Radio, Travel and Retail Awards categories and Rs 12,000 per entry will be charged for the Special Awards category

For Indian

Note: GST 18% + (Online Bank Transfer Charges + Transfer GST charges) @ 5.9% = 23.9%
Note: Foreign Payments only pay via SWIFT Payment Method

Award Categories