The BrandWagon ACE Awards are back with its third edition to celebrate the best marketing campaigns. Marketing awards are essential in today's landscape, where marketing's role often overlaps with sales and ROI. These awards recognise and celebrate excellence, creativity, and effectiveness in marketing campaigns, providing validation and motivation for marketing professionals. They highlight innovative strategies and successful outcomes, setting benchmarks for the industry. By distinguishing exceptional work, marketing awards help clarify the distinct value marketing brings to business success, beyond immediate sales figures. They also foster a culture of continuous improvement and inspire new ideas, driving the industry forward. Ultimately, marketing awards underscore the strategic importance of marketing in achieving long-term business growth and brand building.

According to the FICCI-EY report ‘Windows of Opportunity - India’s Media & Entertainment Sector Maximising Across Segments,’ the Indian Media and Entertainment (M&E) sector grew by 27% in 2023 to reach Rs 2,30,000 crore (Rs 2.3 trillion - $28.6 billion), which is 15% above its pre-pandemic levels in 2019. It is expected to grow by Rs 85,000 crore (Rs 850 billion), reaching Rs 3,15,000 crore (Rs 3.15 trillion) by 2026.

Digital media has expanded substantially, reaching Rs 62,000 crore (Rs 620 billion) and increasing its contribution to the M&E sector from 16% in 2019 to an impressive 30% in 2023. Notably, the digital segment's share of the entire M&E sector would rise to 55% if data costs were also factored in.

These awards have been created to recognise and honour the most impactful and creative work in marketing across various categories.